While scrolling on Instagram I discovered an artist and was completely taken aback by his talent.Mark Paul Deren known as, MADSTEEZ is known for his vivid, large-scale, multi-layered paintings, where strange and familiar figures are integrated into abstract landscapes.
Recently he was commissioned by Bank of America to paint a piece in Williamsburg, Brooklyn (Wythe Ave & 10th) to create a piece that would appeal to the masses that were flooding the streets of New York for CMJ Music Marathon. CMJ Music Marathon is one of the world’s most important platforms for the discovery of new music. For five nonstop days and nights, CMJ features over 1,400 live performances in more than 80 of New York City’s greatest venues. (https://www.facebook.com/cmjdotcom/info/?tab=page_info)
The piece (shown below) urges those who view it to consider saving more with the whimsical text that comes from the singer’s lips “Your future is worth saving for putting aside as little as 5% of your monthly income can get you up for an encore”.
He is commodity being commissioned by clients such as Nike, Inc., Target Corporation, Red Bull, Boost Mobile, Honda, Boosted, Volkswagen, MCA Records, Interscope Records, Stüssy, Evisu, Ben Sherman, Capita Snowboards, Armada Skis, Rusty, Salomon, Lemonade Magazine, Wallin Surfboards, ActivEmpire, ActionSports Group, So Sweet Records, 411VM, Palace 5ive, and Bl!SSS Magazine.
(In June, 2010, he hand painted a Mini Cooper art car for BMW/Mini that was named the MINIWEEN.)
As a GMCA student I want gain the ability to relate across various industries using images and words that will resonate to various demographics. It is similar to the conversations in Bill’s class about the stakeholder. Understanding that his “consumer” is more than just someone who appreciates good art, but a parent, sibling, teacher, doctor, student, etc.
But, why does his art work so well with various industries?
The choice of colors create happy feelings and postive emotions. The pieces he creates are often larger than life covering the sides of buildings which make people feel apart of the art.
Check out more of MADSTEEZ at http://markpaulderen.com/